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Challenge
Canada’s largest pharmaceutical company, Apotex, was launching a new brand, Pharmacyfirst, a B-to-B division for healthcare professionals. SLK was challenged to help Apotex maintain a brand fit, while also differentiating Pharmacyfirst.
SLK Solution
Highlight Pharmacyfirst by developing a corporate brand identity of their own. Clean, simplistic and metaphoric language and images were used in display vehicles and a corporate campaign, supporting Apotex’s overall insight and position in the Canadian pharmaceutical industry.
Click here to see Our Work for Apotex