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Challenge
Fuchs came to SLK looking for a way to stand out among the big insurance conglomerates and health benefit consultant companies. They wanted a distinctive look, a new identity and communication strategy to get them noticed.
SLK Solution
Create a new brand and company name, White Willow. SLK developed a new logo and corporate identity that personified White Willow’s product offering and service functionality, while appealing to their target market. They are now known in the industry as the ‘Willow People’.
Click here to see Our Work for White Willow