When it comes to Marketing and Communications,
it’s a different beast out there. So are we.

1. Educating clients on the complexity of marketing today. (because it really is).

It’s fast, furious and much, a waste of your money.

 

2. Breaking down the intricacy of choice, re-defining plan and strategy. We research, analyze and do the deep dive into applicable data.

 

3. Executing creative. Sound, beautiful, strategic creative. You need to respond to the problem with effective solutions and speed to market.  It’s what we do.

In case you haven’t noticed, it’s hard to keep up, never mind predict what you will need in marketing and advertising solutions. It’s constantly changing. As well, you’re probably overwhelming and fatiguing the very audience you want to and are trying to secure.

SLK offers fresh, collective intelligence, research, strategy and creative by:

Illustration by Jillian Tamaki

 
 

about

you

Are you:

    Examining your marketing, evaluating data and assessing your channel options?

    Forecasting growth or change in your business and assessing new or alternative business models?

    Open to Critical Design thinking, innovation, and collaborative processes?

SLK specializes in Design Thinking in Digital and Integrated Advertising Communications. We are Design thinkers who apply critical analysis before idea solutions are manifested for marketing.

 

While technologies dictate the pace of message, a deep understanding of consumer behaviours and insights take precedent and inform the solution.

 

We understand brand-building, shifting consumer behaviours in marketing and advertising, and the incredible ‘Tsunami’ of media and technology today. We have a deep understanding of how ‘path to purchase’ works today, and how consumers, while challenged with hyper-choice and communications fatigue, want to connect with brands that share their purpose. 

about

us

our

capabilities

are we different? 

 yes.

We offer fresh, collective intelligence. We offer research, strategy and design.

The combined rigour of academic study, research and the currency of professional practicum puts us at the lead. Rather than having media define and dictate the message, the idea defines the medium(s).

 

SLK offers integrated strategic solutions combined with decades of collective design experience and sound academic reason. Our process allows us to rapidly collaborate and assess what the key issues and insights are, and provide focused, designed and articulated solutions specific to target,

medium and message. Our further motivation is to think ‘out of the box’ and provide more value to your task/organization/brand at hand: a combination proving to be extremely appealing to our clients.

Brand Experiences

Consulting

Concept Development

Creative Direction – Mass and Digital 

Social media

Naming

Advertising

Design

Branding

Writing, editing

Content development

Print

Storytelling & narratives

Film and Time-based media

Web

Brand Strategy

Brand Mapping

Strategic Testing

Gap Analysis

Social Media Strategies

Brand Experience

Communications Planning

Qualitative & Quantitative research

Ethnographic studies

Systematic observation

Systems Analysis

Stakeholder engagement

Projective Techniques

Usage and Attitudinal research

Data collection

strategy

communications

research

 
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our

clients

 

(past & present)

Retail

Consumer Goods & Beverages

Research

Renovation & Construction

Insurance & Financial

Not for profit

Healthcare

Technology

Housing & Real Estate

the thinking

behind slk

Advertising, marketing and communications is unquestionably going through rapid change and evolution as companies and brands demand even greater speed to market for their investments. Along with founding SLK Communications Inc., Sandy Kedey is Professor and Chair of the Advertising Program at OCAD University, Canada’s largest degree granting institution for art and design. With over 25 years experience in both Industry and Academia, Sandy, along with SLK’s unique team, help clients implement transformative solutions in the heady communications waters of today.

 

conferences

AIGA Design Educators Conference

RGD/York Design Educators Conference

UACC Conference

RGD/York Design Educators Conference

professional & research

network memberships

Registered Graphic Designers

Retail Council of Canada

Toronto Board of Trade

ADCC

WXN

Board of Directors CMHA

Enabling Ideas

Price Award, OCAD University

ERA, Retail Council of Canada

Cannes Lions

The Bessies

Archive

IABC

Marketing Awards (CMA)

publications

 

RGD Review

Independent Retailer

Applied Arts

Retailers Guide

Globe & Mail

Marketing Magazine

Strategy Magazine

awards

 

 

Cassies

Magazines Canada

Billis

CAPIC

Typographers’ International Awards

ADCC

contact

us

for business inquiries or more information about SLK Communications Inc., please contact

You can also download our capabilities PDF here.

 

© 2018 SLK Communications Inc.