When it comes to Marketing and Communications,
it’s a different beast out there. So are we.
1. Educating clients on the complexity of marketing today. (because it really is).
It’s fast, furious and much, a waste of your money.
2. Breaking down the intricacy of choice, re-defining plan and strategy. We research, analyze and do the deep dive into applicable data.
3. Executing creative. Sound, beautiful, strategic creative. You need to respond to the problem with effective solutions and speed to market. It’s what we do.
In case you haven’t noticed, it’s hard to keep up, never mind predict what you will need in marketing and advertising solutions. It’s constantly changing. As well, you’re probably overwhelming and fatiguing the very audience you want to and are trying to secure.
SLK offers fresh, collective intelligence, research, strategy and creative by:
Illustration by Jillian Tamaki
Examining your marketing, evaluating data and assessing your channel options?
Forecasting growth or change in your business and assessing new or alternative business models?
Open to Critical Design thinking, innovation, and collaborative processes?
SLK specializes in Design Thinking in Digital and Integrated Advertising Communications. We are Design thinkers who apply critical analysis before idea solutions are manifested for marketing.
While technologies dictate the pace of message, a deep understanding of consumer behaviours and insights take precedent and inform the solution.
We understand brand-building, shifting consumer behaviours in marketing and advertising, and the incredible ‘Tsunami’ of media and technology today. We have a deep understanding of how ‘path to purchase’ works today, and how consumers, while challenged with hyper-choice and communications fatigue, want to connect with brands that share their purpose.
are we different?
We offer fresh, collective intelligence. We offer research, strategy and design.
The combined rigour of academic study, research and the currency of professional practicum puts us at the lead. Rather than having media define and dictate the message, the idea defines the medium(s).
SLK offers integrated strategic solutions combined with decades of collective design experience and sound academic reason. Our process allows us to rapidly collaborate and assess what the key issues and insights are, and provide focused, designed and articulated solutions specific to target,
medium and message. Our further motivation is to think ‘out of the box’ and provide more value to your task/organization/brand at hand: a combination proving to be extremely appealing to our clients.
Creative Direction – Mass and Digital
Storytelling & narratives
Film and Time-based media
Social Media Strategies
Qualitative & Quantitative research
Usage and Attitudinal research
(past & present)
Consumer Goods & Beverages
Renovation & Construction
Insurance & Financial
Not for profit
Housing & Real Estate
Advertising, marketing and communications is unquestionably going through rapid change and evolution as companies and brands demand even greater speed to market for their investments. Along with founding SLK Communications Inc., Sandy Kedey is Professor and Chair of the Advertising Program at OCAD University, Canada’s largest degree granting institution for art and design. With over 25 years experience in both Industry and Academia, Sandy, along with SLK’s unique team, help clients implement transformative solutions in the heady communications waters of today.
AIGA Design Educators Conference
RGD/York Design Educators Conference
RGD/York Design Educators Conference
professional & research
Registered Graphic Designers
Retail Council of Canada
Toronto Board of Trade
Board of Directors CMHA
Price Award, OCAD University
ERA, Retail Council of Canada
Marketing Awards (CMA)
Globe & Mail
Typographers’ International Awards