When it comes to Marketing and Communications,
it’s a different beast out there. So are we.
1. Educating clients on the complexity of marketing today. (because it really is).
It’s fast, furious and much, a waste of your money.
2. Breaking down the intricacy of choice, re-defining plan and strategy. We research, analyze and do the deep dive into applicable data.
3. Executing creative. Sound, beautiful, strategic creative. You need to respond to the problem with effective solutions and speed to market. It’s what we do.
In case you haven’t noticed, it’s hard to keep up, never mind predict what you will need in marketing and advertising solutions. It’s constantly changing. As well, you’re probably overwhelming and fatiguing the very audience you want to and are trying to secure.
SLK offers fresh, collective intelligence, research, strategy and creative by:
Illustration by Jillian Tamaki
about
you
Are you:
Examining your marketing, evaluating data and assessing your channel options?
Forecasting growth or change in your business and assessing new or alternative business models?
Open to Critical Design thinking, innovation, and collaborative processes?
SLK specializes in Design Thinking in Digital and Integrated Advertising Communications. We are Design thinkers who apply critical analysis before idea solutions are manifested for marketing.
While technologies dictate the pace of message, a deep understanding of consumer behaviours and insights take precedent and inform the solution.
We understand brand-building, shifting consumer behaviours in marketing and advertising, and the incredible ‘Tsunami’ of media and technology today. We have a deep understanding of how ‘path to purchase’ works today, and how consumers, while challenged with hyper-choice and communications fatigue, want to connect with brands that share their purpose.
about
us
our
capabilities
are we different?
yes.
We offer fresh, collective intelligence. We offer research, strategy and design.
The combined rigour of academic study, research and the currency of professional practicum puts us at the lead. Rather than having media define and dictate the message, the idea defines the medium(s).
SLK offers integrated strategic solutions combined with decades of collective design experience and sound academic reason. Our process allows us to rapidly collaborate and assess what the key issues and insights are, and provide focused, designed and articulated solutions specific to target,
medium and message. Our further motivation is to think ‘out of the box’ and provide more value to your task/organization/brand at hand: a combination proving to be extremely appealing to our clients.
Brand Experiences
Consulting
Concept Development
Creative Direction – Mass and Digital
Social media
Naming
Advertising
Design
Branding
Writing, editing
Content development
Storytelling & narratives
Film and Time-based media
Web
Brand Strategy
Brand Mapping
Strategic Testing
Gap Analysis
Social Media Strategies
Brand Experience
Communications Planning
Qualitative & Quantitative research
Ethnographic studies
Systematic observation
Systems Analysis
Stakeholder engagement
Projective Techniques
Usage and Attitudinal research
Data collection
strategy
communications
research
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our
clients
(past & present)
Retail
Consumer Goods & Beverages
Research
Renovation & Construction
Insurance & Financial
Not for profit
Healthcare
Technology
Housing & Real Estate
the thinking
behind slk
Advertising, marketing and communications is unquestionably going through rapid change and evolution as companies and brands demand even greater speed to market for their investments. Along with founding SLK Communications Inc., Sandy Kedey is Professor and Chair of the Advertising Program at OCAD University, Canada’s largest degree granting institution for art and design. With over 25 years experience in both Industry and Academia, Sandy, along with SLK’s unique team, help clients implement transformative solutions in the heady communications waters of today.
conferences
AIGA Design Educators Conference
RGD/York Design Educators Conference
UACC Conference
RGD/York Design Educators Conference
professional & research
network memberships
Registered Graphic Designers
Retail Council of Canada
Toronto Board of Trade
ADCC
WXN
Board of Directors CMHA
Enabling Ideas
Price Award, OCAD University
ERA, Retail Council of Canada
Cannes Lions
The Bessies
Archive
IABC
Marketing Awards (CMA)
publications
RGD Review
Independent Retailer
Applied Arts
Retailers Guide
Globe & Mail
Marketing Magazine
Strategy Magazine
awards
Cassies
Magazines Canada
Billis
CAPIC
Typographers’ International Awards
ADCC
contact
us
for business inquiries or more information about SLK Communications Inc., please contact
You can also download our capabilities PDF here.